Playbooks
When something is on fire, you need to ship a project, or you want a quick win, follow these.
If nothing is actively on fire:
- Pick one metric that's been bugging you (auth rate, chargeback ratio, fraud rate)
- Form a hypothesis about why it's off
- Design one small test to validate or invalidate that hypothesis
- Run it for a week
That's how you make progress without getting lost in optimization theater.
Use these when you don't have time to think.
High-impact improvements you can ship fast.
1-2 weeks
Prevent 20-40% of chargebacks before they hit
1-2 weeks
Liability shift without killing conversion
2-4 weeks
Higher auth rates, lower fraud, better mobile
Structured approaches to improving payment performance.
Longer initiatives that require planning.
How Playbooks Workโ
Each playbook has:
- Trigger criteria - How to know you need this playbook
- Prerequisites - What you need before starting
- Steps - Do these in order
- Checkpoints - How to know each step worked
- Success criteria - How to know you're done
Playbooks are for doing, not understanding. They're structured as hypothesis-test-learn cycles, not checklists to blindly follow. For understanding concepts, see the main documentation sections.
The Experimental Mindsetโ
Throwing tools at problems without understanding the cause is expensive guessing. Every playbook should help you:
- Understand why (talk to customers, look at data)
- Form a hypothesis (we think it's X because of Y)
- Test (change one thing, measure for 2 weeks)
- Learn (did it work? why or why not?)
Even in a crisis, you're running experiments. They're just faster and higher-stakes.
Next Stepsโ
- Reduce Chargebacks Fast - Ratio spiking
- Survive Fraud Attack - Fraud in progress
- Fix Auth Rates - Sudden auth drop
- Set Up Dispute Alerts - Prevent chargebacks
- First-Time 3DS - Liability shift
- Digital Wallets - Mobile conversion
- Fraud Fundamentals - Understand concepts
- Chargeback Basics - How disputes work
- Benchmarks - What "good" looks like
See Alsoโ
- Chargeback Metrics - Tracking dispute ratios
- Fraud Metrics - Monitoring fraud rates
- Payments Metrics - Auth rate tracking
- Network Programs - VAMP, ECM thresholds
- 3D Secure - Authentication setup
- Chargeback Alerts - Alert services
- Processor Management - Working with processors
- Experimentation - Testing methodology