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Playbooks

When something is on fire, you need to ship a project, or you want a quick win, follow these.

If You Only Have 2 Hours This Week

If nothing is actively on fire:

  1. Pick one metric that's been bugging you (auth rate, chargeback ratio, fraud rate)
  2. Form a hypothesis about why it's off
  3. Design one small test to validate or invalidate that hypothesis
  4. Run it for a week

That's how you make progress without getting lost in optimization theater.


Crisis Playbooks

Use these when you don't have time to think.


Quick Wins (2 Weeks or Less)

High-impact improvements you can ship fast.


Optimization Playbooks

Structured approaches to improving payment performance.


Project Playbooks

Longer initiatives that require planning.


For Larger Operations

Popular

How Playbooks Workโ€‹

Each playbook has:

  1. Trigger criteria - How to know you need this playbook
  2. Prerequisites - What you need before starting
  3. Steps - Do these in order
  4. Checkpoints - How to know each step worked
  5. Success criteria - How to know you're done

Playbooks are for doing, not understanding. They're structured as hypothesis-test-learn cycles, not checklists to blindly follow. For understanding concepts, see the main documentation sections.

The Experimental Mindsetโ€‹

Throwing tools at problems without understanding the cause is expensive guessing. Every playbook should help you:

  1. Understand why (talk to customers, look at data)
  2. Form a hypothesis (we think it's X because of Y)
  3. Test (change one thing, measure for 2 weeks)
  4. Learn (did it work? why or why not?)

Even in a crisis, you're running experiments. They're just faster and higher-stakes.


Next Stepsโ€‹

In a crisis right now?
  1. Reduce Chargebacks Fast - Ratio spiking
  2. Survive Fraud Attack - Fraud in progress
  3. Fix Auth Rates - Sudden auth drop
Want a quick win?
  1. Set Up Dispute Alerts - Prevent chargebacks
  2. First-Time 3DS - Liability shift
  3. Digital Wallets - Mobile conversion
Need background first?
  1. Fraud Fundamentals - Understand concepts
  2. Chargeback Basics - How disputes work
  3. Benchmarks - What "good" looks like

See Alsoโ€‹